This Cookie Policy complements our Privacy Policy and explains how we use cookies on a website owned by a company FakturaOnline s.r.o. registered in the Czech Republic, contact e-mail [email protected].

What Are Cookies?

Cookies are small text files used by a majority of websites, created by a Web server and stored on your device through your browser. When you return to the same site, the browser sends the cookie back to the server and stores it, so the site gets all the information that you have previously saved. Cookies are created to track data about user’s activity on a web, e. g. about logging in and browsing the website. Also, clicks on specific links or bugs are reported. Cookies do not contain personal data. The cookie is not a computer program thus cannot be used to spread computer viruses. Cookies are used mostly for:

  • user identification via network identifiers
  • preservation of user preferences
  • help users complete their website tasks without having to rewrite the information when navigating from a page to a page or a new site visit
  • search for bugs and site bugs
  • to record user activity
  • to create marketing and ads relevant to users

Types of Cookies:

There are two types of cookies. A cookie can be classified by its lifespan and the website owner to whom it belongs.

By lifespan, a cookie is either a:

  • short-term (session) cookies which are cleared from your computer after you close your browser.
  • long-term (persistent) cookies which remain preserved even after closing the browser and are cleared only after a long period of time (it depends on the settings of your browser and cookie settings). However, this period cannot be longer than 13 months from the last usage of cookies. You can also manually delete these.

As for the website owner to whom it belongs, there are either:

  • first-party cookies which are set by the web server of our page and share the same domain. These cookies are usually either necessary or performance cookies. Might be temporary or permanent.
  • third-party cookies are stored by a different domain outside our page. These cookies are for web analyses and targeted advertising.

On Our Website We Use Following Cookies:

Cookies are used for many reasons described below, for instance for remembering your preferences and generally improving your user experience; In most cases, unfortunately, there are no standardized options to ban all cookies. If you ban all types of cookies, the page might not work correctly. If you are not sure whether you need any specific cookies, it is recommended to let all types of cookies allowed.

Necessary cookies

Necessary cookies help us to make our website usable by enabling essential functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies. Cookies for technical activities are strictly necessary for the operation of our website and to provide the service do not require consent, therefore are automatically installed as a result of access to the website. You can set your browser to block or alert about these cookies, but some parts of our website will not work then. These cookies do not transmit any personally identifiable information.

Statistic cookies

These cookies help us to understand how you and other visitors interact with our website or which sub-pages are most interesting, therefore you visit it more often, by collecting information and reporting bugs anonymously. All information these cookies collect is aggregated and therefore anonymous. We use for instance Google Analytics to gather statistical data.

Marketing cookies

Marketing cookies are used to track your visits across websites. The intention is to display ads that are relevant and engaging for you as a user and thereby more valuable for publishers and third-party advertisers. It collects information about your preferences and choices on the website. They target advertising networks, which then use them to show you customized advertising on other websites. You can opt out of these and continue using the site. We use the following tools to collect information from marketing cookies: Google AdWords and Facebook.

Third-party tools or sites which helps us to collect data on our website:

Google Analytics is a web analytics service that tracks and reports web traffic. This service produces first party, long-term cookies. Google Analytics is used on many pages regularly to generate anonymous statistics regarding use of the site.

Google AdWords is an online advertising service which uses cookies and keywords to increase our website relevance within googling.

Google Tag Manager is a tag management system used for tracking and analytics on websites.

DoubleClick is an advertising service created by Google which develops and provides Internet ad serving services and use third-party cookies.

Facebook uses marketing third-party long-term cookies. It creates targeted ads, measures and optimizes the effectiveness of targeted advertising.

Smartlook is an analytical tool for websites and applications. It tracks the online behaviour of site users and helps to detect bugs and therefore improve the website to make it more user-friendly. is a Czech website using marketing tools which help us to create targeted ads. It uses third-party long-term cookies.

NewRelic is an online cloud marketing tool which collects anonymous data on user behaviour.

Web uses following cookies:

Provider Name Purpose Category Duration
New Relic ( JSESSIONID General purpose platform session cookie used by sites written in JSP. Usually used to maintain an anonymous user session by the server. A piece of data that is used in network communications to identify a session, a series of related message exchanges. Necessary Session
Smartlook AWSELB Cookie ensuring routing client request on the server of Amazon Web Services in connection with the use of Smartlook to optimize response times. Necessary Session ( sid Preserves users states across page requests. Necessary 29 days
Google Analytics _utm.gif Google Analytics Tracking Code that logs details about the visitor's browser and computer. Statistical Session _utma

Collects data on the number of times a user has visited the website as well as dates for the first and most

recent visit. Used by Google Analytics.

Statistical 2 years _utmb Registers a timestamp with the exact time of when the user accessed the website. Used by Google Analytics to calculate the duration of a website visit. Statistical Session _utmc Registers a timestamp with the exact time of when the user leaves the website. Used by Google Analytics to calculate the duration of a website visit. Statistical Session _utmt Used to throttle the speed of requests to the server. Statistical Session >_utmz

Collects data on where the user came from, what search engine was used, what link was clicked and what

search term was used. Used by Google Analytics.

Statistical 6 months _dc_gtm_UA-# Used by Google Tag Manager to control the loading of a Google Analytics script tag. Statistical Session _ga Registers a unique ID that is used to generate statistical data on how the visitor uses the website. It is associated with the Google Analytics tool Analytical 2 years _gid Cookies associated with Google Analytics tool that registers a unique ID that is used to generate statistical data on how the visitor uses the website.. Statistical Session
Google Analytics collect Used by Google Analytics to collect data about the user’s device and behaviour. Tracks the visitor across devices and marketing channels. Statistical Session
Google AdWords ads/ga-audiences Used by Google AdWords to re-engage visitors that are likely to convert into customers based on their online behaviour. Marketing Session
Google ads/user-lists/# Used by Google when a user visits a page on a website containing a remarketing tag. Google puts a cookie on the user’s device and adds the cookie to a list. This is simply a collection of visitor cookies generated by one (or more) remarketing tags. Marketing Session fr; tr Used for delivering the personalized advertisement. Marketing 3 months; session
Google DoubleClick IDE

Used by Google DoubleClick to register and report the website user's actions after viewing or clicking

one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

Marketing 2 years ( retargeting Retargeting from Seznam Sklik tracks user’s behaviour and actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. Marketing Session
Google Doubleclick test_cookie Tests to see if the user’s browser supports cookies Marketing Session _bill_app2_session Session




13 months




Smartlook smartlookCookie Session split_id Session UUID#[abcdef0123456789]{53} Session

How to Disable Cookies in Your Browser

When you manage cookies in your browser, you can decide which type to enable or disable. As mentioned above, if you disable the use of all cookies, some parts of our site may become malfunctioning.

For more information how to set your cookies in your browser, please visit following support pages:

Google Chrome

Mozilla Firefox

Microsoft Edge



If you do not want to provide anonymous data about site use to Google Analytics, you can use a plugin provided by Google. After you install and activate it in your browser, it disables the possibility of sending your data to Google Analytics.

For more information about cookies and their use, see or reach us any time by our contact e-mail.

Text Cookie Policy to 27. 7. 2018