Marketing

Guerrilla marketing doesn't require million-dollar budgets—it needs an idea that people will spread themselves. For small businesses and freelancers, it's often the only way to stand out among the advertising clutter. What does it entail, what forms does it take, and what should you watch out for?

Influencer marketing is no longer exclusive to big brands with million-dollar budgets. As a small business, you too can engage relevant influencers to attract new customers who might never have found you otherwise. Here's how to do it practically.

Before a customer makes a purchase, they go through several stages – from first noticing your existence to the final decision. A marketing funnel helps you understand and consciously influence this journey. How to do it without a marketing team?